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Bellaqua, Inc. was established in 1989 by Joel and Jamie Brizzi as a residential water filtration company. They soon entered the corporate world by introducing bottleless water coolers to businesses in the Tri-State Area. With business growing, Bellaqua was changing and needed a new work space.  In 1994, Joel and Jamie opened their first retail store, The Water Store by Bellaqua, Inc. in East Rutherford. Bellaqua then offered self-serve water purified by reverse osmosis for $0.35 per gallon in addition to the home and office filtration and bottleless coolers that got them started. The Water Store relocated to the current 251 Paterson Avenue location in 1997 and now boasts three retail locations, East Rutherford, South Hackensack (Garfield Center) and North Arlington. While Bellaqua has grown over the years to offer a larger menu of home and office water services, spring and alkaline water, the purified water still remains a great value at only $0.60 per gallon.  We pride ourselves on being a family-owned and operated small business with a big personality.

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Call or come visit our three showrooms and we will help you find the most convenient way for YOU to get clean drinking water.

”Water you waiting for?"

• Our vending machine is available 24/7 in East Rutherford. The machine accepts $1 bills and change.

• 24 Hour Vending machine coming by June 1, 2024 to South Hackensack.




Joel is a graduate of William Paterson University with a degree in Business Management. He has over 35 years of experience in the drinking water industry and actively attends industry conferences to stay on top of new water technology. Joel is a hands-on owner, still personally meeting his clients and performing service and installations. When Joel isn’t working with water, he likes spending his time on the water!



Jamie is a graduate William Paterson University with a degree in Speech Pathology. She has been manager and CFO of Bellaqua since the company’s inception. Jamie is a hands on owner whom is available daily to meet with and address customer needs. When not in the office Jamie enjoys gardening and spending time with family.

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